Fight for your family’s health
Tallow products for dads and their families
What you put on your body matters.
It's your choice: use products loaded with synthetic ingredients that prioritize profit over health, or take charge as the protector and provider you were meant to be.
Live by convention, or live life at your best and fight for your health and future.
Wild Putty
Wild Putty is a tallow-based hair styling putty for short to medium length hair that uses just 7 simple ingredients to give you a natural, flexible, high-volume hold with a low shine and no crunchiness or greasiness. Wild Putty gives you great style without compromising your health.
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Our values
We stand for personal freedom, self-responsibility, and respect for others. We do our best to live thoughtful, purposeful lives guided by the best available evidence, regardless of what's considered acceptable and conventional. With values like these, some might think we're a bit wild—we are wild and wilfully so.
As a dad, I want to give my kids the best shot at a fulfilling life—that means being at my strongest and healthiest. I want to empower you to do the same.
That’s why my wife and I founded Wilfully Wild.
We make animal-based body care products using ingredients sourced from local Canadian regenerative farms. We prioritize health, thriving ecosystems, and community prosperity over superficial labels and systems that capitalize on chronic illness and complacency.
Many brands claim to value health and sustainability, but a deeper look often reveals products based on toxic substances like industrial seed oils and unsustainable monocrop agriculture. Labels like "plant-based" and "vegan" are used as virtue signals but don't tell the whole story.
Let's embrace rational thinking, act independently of corporate agendas, champion integrity, and make choices that best serve our families and communities.
Let customers speak for us
from 56 reviewsI honestly didn't expect much from a natural product, but this works very well. Not really much difference from the chemical stuff that I use. Highly recommend.
I have been very pleased with this hair putty. I saw the ad on Facebook and decided to give it a try. This works well, I like the natural look it provides it's not greasy or shiny. It's a low shine product that looks good and holds all day.
I would buy again, and I'm very happy to have found a natural product not full of things that may have questionable side effects over long periods of time.
Fantastic hair product.
I’m so grateful for this company! Not only is the Wild Putty an excellent product, but I FINALLY have something I know is healthy for my hair. I share the same health values as the owners, and I love supporting businesses that I believe in. Thank you Wilfully Wild!
Really really happy with this product. Holds really well, but differently from other hair products. Doesn't shine and leaves my hair looking almost like there's no product in it at all which is fantastic. I'm also amazed at how little I need compared to other hair products I've used in the past. Highly recommended!
Works well, doesn't feel greasy and is all natural. Smells good without being overpowering. What's not to love? I highly recommend trying it out.
Product has great hold for styling and I love that it is made with tallow and all natural ingredients.
I’ve tried almost all pomades from Kevin Murphy Gritty Business to Claymation. This putty is by far the best and achieves the natural look, I love. Please come out with other products.
Love this stuff. I got some for myself and my boys. Best hair-styling product I’ve used, and the clean ingredients are a big plus. One of my sons had a dry scalp issue, but after a couple of weeks with Wild Putty, that's a thing of the past. Now it’s a must-have for all of us.
As a European living in the USA I had been looking for a while for a natural hair product to replace what I was using. Been using it for 2 weeks and product is exactly what I’m looking for. I have thin hair and this high volume/low shine is exactly what I want. You have gained a loyal customer.
I love the way this stuff adds just the right amount of texture and hold without any of the greasy residue or too much shine. I'll definitely be trading in my old hair product for this moving forward!
I am very happy with the product. It has clean ingredients that I trust, and my hair feels better from not using products filled with chemicals. It does a great job holding my hair in place even on windy days, and it doesn't have a greasy look to it. My hair looks like it has a natural hold. I only have to use a small amount to style my hair, so it should last a while. The only downside to it is how dry it is. Even after I warm it up in my hands for 20-30 seconds it has a hard time spreading on my skin and sometimes leaves little bits and pieces of the putty in my hair that I have to comb out. Overall I'm very happy with the product and will continue buying it in the future.
I originally purchased to support a great brand, but wasn't expecting much from the actual product. I have been greatly surprised at how good this product is. It's my favorite hair product I've ever used. I use it everyday and will continue doing so.
I've been on a journey the past several years trying to remove chemical-based products from my life, and Wild Putty is the best new addition! You only need a little bit of it and it holds great and doesn't feel greasy! I wash it out easily with tallow and honey shampoo (Health y sol). I'll definitely be a long repeat customer for this product. Thank you for giving us an effective and organic option for hair styling!
I love this stuff, I wasn't immediately convinced by it. It took me a bit to figure out how to best use it. You really have to rub it thoroughly in your hands and add it to your hair by going the opposite direction of the way you want your hair to lay.
This replaced Mister Pompadour Natural Beeswax for me, which I realized contained a lot of not-so-natural ingredients.