The ingredients and the performance are simply amazing. Lots of volume, good control and a very natural feel without any synthetics. Well done! One minor caveat: the firmness of the product in a fresh tin is intimidating. After checking the instructions, I realized I could make it soft in a couple of seconds, and then it stays soft, but it's a bit of a scary first impression. Totally worth it though. I hope this company comes out with more unconventional products. 4.9/5 - I'm absolutely getting more of this.

If you're fed up with junk filled hair products, and need more out of your natural clay product than others can offer, this is the stuff for you.

This Clay is the best product I've used. It beats the big American brand and is in my opinion better than that glacial clay company. I have short/med length wavy hair, and this product is perfect for my styling needs.

The amount of fragrance is perfect, something nice so you don't smell like straight beef (it's tallow, what do you expect?), but you don't feel like you're wearing perfume. The hold is perfect, much better than that glacial clay product. It's not crunchy and it holds in the wind. A little does go a long way. I was initially surprised at how firm it was out of the tin, but that's how you know it will hold well in your hair.

10/10 - Will Reorder

Great natural feel, holds shape for a long time as well.

Out of the tallow clays that are out there right now, I've tried them all, and this one is my favourite. Best quality ingredients and transparency, best performance (volume, no shine, hold), best value for money (you need to use a fair bit less than others), but it's also the most specialized. What I mean is that if you follow the directions, then it will work easily and brilliantly, but if you deviate from that (e.g. try applying it to dry hair), it is unforgiving. I think this clay is like a highly-specialized, luxury tool that performs its specific task exceptionally well, whereas other clays are more of a multi-purpose tool that are more flexible in how they're used, but have less impressive performance. It fits with the brand's position of being "intentional" with choices, so I don't count it as a negative at all, but just something to be aware of.

If you care about quality ingredients and a product that works - then try some of this Wild Clay. I went full send and bought two because I just had a feeling that I found the right thing. And I'm glad that I did. The "less is more" philosophy is one that I'm learning to seek out in every day life and I've found that in this product. This stuff has substance, and the people behind this great product do too. So thanks Willfully Wild for making something you're passionate about and truly believe in - and then sharing it with the rest of the world.

Quite happy with this natural pomade option. A bit hard to scoop out, but once warmed up, it's all good. Very decent hold, natural finish and easy to wash out. And no chemical participants!

I was skeptical at first being that all the ingredients are so natural, but not only does this work really well, but it smells incredible as well. I love the natural, not greasy look it has when in.

Really appreciate that Wilfully Wild is thinking about what we put on our head. The clay applies a bit differently when compared to your standard pomade/gel, but is definitely worth the trade off for a clean product. Hold is good for the day!

This is by far the best hair styling product I have ever used. I’m 49 and have used product since I was 14. I’ve used them all; gels, pomades, clays,… All of them suck in comparison to Wild Clay. My hair is very think and heavy. This is the only product that has made my hair the way I want it. Essentially, I’ve been searching for Wild Clay my entire life. I could go on about how great this product is, but you get the point.

Great product all around

Wilfully Wild’s Wild Clay is a great natural hair product. Clean ingredients, nice matte finish, and solid hold without feeling heavy. Takes a bit of warming up to apply and isn’t the cheapest, but overall it’s worth it. 4.5/5.

I bought this for my husband for his birthday. He was occasionally using a hair clay prior to this one that had a lot of toxic ingredients in it. Not only is this one perfectly natural and clean, but it performs much better. We love this product! I hope this company branches into other hair tallow products.

I ordered one tin to see how I would like the Wild Clay. I have to say I'm very impressed with how easy it is to work with, and with its hold. It smells great too. I was concerned with other products and the dozens of chemical ingredients on their labels. It's refreshing to find a tallow based natural product that I can use worry free. It's also nice how while the tin itself is very small and compact, the product goes really far - half the amount of a pea is enough per use. Love how they do quantity discounts too - will be ordering 4 tins next!

First of all I love the product, it works well and makes hair seem thick. Secondly, when I first ordered, the package was delivered to the wrong address which was a mistake by the courier. I emailed these guys and they sent me another one free of charge. I would recommend this product and this company.

I like going into trying a product with skepticism. After trying it, I ordered four more. I'll for sure continue using this product because of what it's made of and how well it works.