Fight for your family’s health

Tallow products for dads and their families

What you put on your body matters.

It's your choice: use products loaded with synthetic ingredients that prioritize profit over health, or take charge as the protector and provider you were meant to be.

Live by convention, or live life at your best and fight for your health and future.

Our values

We stand for personal freedom, self-responsibility, and respect for others. We do our best to live thoughtful, purposeful lives guided by the best available evidence, regardless of what's considered acceptable and conventional. With values like these, some might think we're a bit wild—we are wild and wilfully so.

As a dad, I want to give my kids the best shot at a fulfilling life—that means being at my strongest and healthiest. I want to empower you to do the same.

That’s why my wife and I founded Wilfully Wild.

We make animal-based body care products using ingredients sourced from local Canadian regenerative farms. We prioritize health, thriving ecosystems, and community prosperity over superficial labels and systems that capitalize on chronic illness and complacency.

Many brands claim to value health and sustainability, but a deeper look often reveals products based on toxic substances like industrial seed oils and unsustainable monocrop agriculture. Labels like "plant-based" and "vegan" are used as virtue signals but don't tell the whole story.

Let's embrace rational thinking, act independently of corporate agendas, champion integrity, and make choices that best serve our families and communities.