This is by far the best hair styling product I have ever used. I’m 49 and have used product since I was 14. I’ve used them all; gels, pomades, clays,… All of them suck in comparison to Wild Clay. My hair is very think and heavy. This is the only product that has made my hair the way I want it. Essentially, I’ve been searching for Wild Clay my entire life. I could go on about how great this product is, but you get the point.

Great product all around

Wilfully Wild’s Wild Clay is a great natural hair product. Clean ingredients, nice matte finish, and solid hold without feeling heavy. Takes a bit of warming up to apply and isn’t the cheapest, but overall it’s worth it. 4.5/5.

I bought this for my husband for his birthday. He was occasionally using a hair clay prior to this one that had a lot of toxic ingredients in it. Not only is this one perfectly natural and clean, but it performs much better. We love this product! I hope this company branches into other hair tallow products.

I ordered one tin to see how I would like the Wild Clay. I have to say I'm very impressed with how easy it is to work with, and with its hold. It smells great too. I was concerned with other products and the dozens of chemical ingredients on their labels. It's refreshing to find a tallow based natural product that I can use worry free. It's also nice how while the tin itself is very small and compact, the product goes really far - half the amount of a pea is enough per use. Love how they do quantity discounts too - will be ordering 4 tins next!

First of all I love the product, it works well and makes hair seem thick. Secondly, when I first ordered, the package was delivered to the wrong address which was a mistake by the courier. I emailed these guys and they sent me another one free of charge. I would recommend this product and this company.

I like going into trying a product with skepticism. After trying it, I ordered four more. I'll for sure continue using this product because of what it's made of and how well it works.

I like the mild but pleasant scent, it goes into my hair easily, and adds a little body. I wouldn't say that it rinses out quickly but just a little extra time is to be expected with a tallow based product I'd imagine. I will be buying again.

At first I thought it felt too dense and tricky to apply. But then I went back to the directions, and it was like a switch flipped. I realized it was actually really easy to use if you approach it the right way. The hold and ingredients are also amazing. This product is something special—it changed what I thought a styling product could and should be.

I highly recommend it!

Just make sure you follow the instructions or watch the included video—that can be the difference between loving it and not.

I put the clay through it's paces and I was compelled to write a review.
First off, its excellent. The hold was strong yet movable. Waking up from sleeping didn't effect it at all. Three days later still holding up. A1.

I did found the first time I used it my hair was drying up from a shower and it pulled it a bit. The second time I used it I put it in much quicker and that helped a lot. I've used clays like this for my beard and warming it up in the hand also helped. I did find the first time I got better results mostly because I know where the clay was missing in the a styling. Probably best for short to medium length hair.

I'm very happy with it and I'll be bring one of my cans to a friend who is a hair dresser. I think he will love it also.

A couple of things:

First is that the product is great. It smells so good and works exactly as described. It does help to read the instructions, because it's easy to use too much.

Second is that the customer service is outstanding. My first order was lost by the shipper. Ricardo was lightening fast in his response and in send a replacement order out. He even recorded a short personal video to apologize, even though it was not WW's fault in any way. This guy and this product are going places

5/5 10/10

I was a bit skeptical but after trying I am happy that it actually holds my hair and is not greasy! Definitely will buy again!

I love the clean look and way my hair looks when styled, only thing tough it is thicker substance which makes it tough, but time it will easier.

Great hold and not greasy. Highly suggest this to anyone