What you put on your body matters—especially when your family looks to you to lead.
You can settle for cheap fillers and synthetic junk… or choose something better. Cleaner. Built with purpose.
We make real stuff that works—tested by real families, starting with ours.
You weren’t made to blend in.
You were made to lead.
Stay sharp. Stay strong. Stay wild.

Our values

We stand for personal freedom, self-responsibility, and respect for others.

We live with intention—guided by evidence, not trends—and we question what’s considered “normal” when normal seems broken.

Some might say that makes us a little wild.

We say we’re wild—and wilfully so.

As a dad, I want to give my kids the best shot at a fulfilling life. That means being at my strongest and healthiest. I want to empower you to do the same.

That’s why my wife and I started Wilfully Wild.

We make animal-based body care products using ingredients sourced from regenerative farms here in Canada.

We prioritize health, thriving ecosystems, and community prosperity over hollow labels and systems built on chronic illness and complacency.

Plenty of brands claim to care about health and sustainability. But look closer, and you’ll find seed oils, lab-made inputs, and monocrop ingredients dressed up with buzzwords.

“Vegan” and “plant-based” have become virtue signals. They don’t tell the whole story.

We believe in thinking clearly, acting with integrity, and making decisions that serve our families and our future.