Fight for your family’s health
Tallow products for dads and their families
What you put on your body matters.
It's your choice: use products loaded with synthetic ingredients that prioritize profit over health, or take charge as the protector and provider you were meant to be.
Live by convention, or live life at your best and fight for your health and future.
Wild Putty
Wild Putty is a tallow-based hair styling putty for short to medium length hair that uses just 7 simple ingredients to give you a natural, flexible, high-volume hold with a low shine and no crunchiness or greasiness. Wild Putty gives you great style without compromising your health.
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Our values
We stand for personal freedom, self-responsibility, and respect for others. We do our best to live thoughtful, purposeful lives guided by the best available evidence, regardless of what's considered acceptable and conventional. With values like these, some might think we're a bit wild—we are wild and wilfully so.
As a dad, I want to give my kids the best shot at a fulfilling life—that means being at my strongest and healthiest. I want to empower you to do the same.
That’s why my wife and I founded Wilfully Wild.
We make animal-based body care products using ingredients sourced from local Canadian regenerative farms. We prioritize health, thriving ecosystems, and community prosperity over superficial labels and systems that capitalize on chronic illness and complacency.
Many brands claim to value health and sustainability, but a deeper look often reveals products based on toxic substances like industrial seed oils and unsustainable monocrop agriculture. Labels like "plant-based" and "vegan" are used as virtue signals but don't tell the whole story.
Let's embrace rational thinking, act independently of corporate agendas, champion integrity, and make choices that best serve our families and communities.
Let customers speak for us
from 62 reviewsGreat simple ingredients in is easy to style my hair and hold it throughout the day!

Not only does this not leave a buildup, it is easy to restyle throughout the day with a little water. My hair is super soft but the hold is firm enough for short hair. When they say you don’t need much they mean it. I bought my tin and it arrived September 6th, I’ll be reordering at the end of February. The only scent to it is a bit of beeswax which is non offensive.
Finally a non harmful, natural product that actually works. All of my scepticism is gone and you have a customer for life.

A little goes a long way. It does take some playing with to get it right, but I'm happy knowing I'm not putting toxins on my head, and the hold is great.

First tin was so good I had to make a bulk order!

It’s amazing how small of an amount you actually need. I love the smell of it and hubby said it feels good in the hair! Took a little getting used to but he’s happy with it! And happy to have the moisturizing effects of it on his dry scalp too.

I have fine hair but a lot of it. My hair tends to either eat product or get so oily I have to wash it after every use. This stuff is different. Not only does it give me hold and the matte finish I want, but it seems to naturally absorb without making my hair nasty the next day. It takes some getting used to applying to make sure you don't get any clumps as it's EXTREMELY dense and requires only a tad put into your palm, warmed up from rubbing your hands together, and then application but it's great. I LOVE the scent. PLEASE do not change this EVER. It's subtle but there. You can smell it when you get close (as I've gotten compliments on it) but it doesn't overpower like essential oil where it's competing with my cologne. I couldn't be happier and definitely will be ordering another tin.

I honestly didn't expect much from a natural product, but this works very well. Not really much difference from the chemical stuff that I use. Highly recommend.

I have been very pleased with this hair putty. I saw the ad on Facebook and decided to give it a try. This works well, I like the natural look it provides it's not greasy or shiny. It's a low shine product that looks good and holds all day.
I would buy again, and I'm very happy to have found a natural product not full of things that may have questionable side effects over long periods of time.

Fantastic hair product.

I’m so grateful for this company! Not only is the Wild Putty an excellent product, but I FINALLY have something I know is healthy for my hair. I share the same health values as the owners, and I love supporting businesses that I believe in. Thank you Wilfully Wild!

Really really happy with this product. Holds really well, but differently from other hair products. Doesn't shine and leaves my hair looking almost like there's no product in it at all which is fantastic. I'm also amazed at how little I need compared to other hair products I've used in the past. Highly recommended!

Works well, doesn't feel greasy and is all natural. Smells good without being overpowering. What's not to love? I highly recommend trying it out.

Product has great hold for styling and I love that it is made with tallow and all natural ingredients.

I’ve tried almost all pomades from Kevin Murphy Gritty Business to Claymation. This putty is by far the best and achieves the natural look, I love. Please come out with other products.

Love this stuff. I got some for myself and my boys. Best hair-styling product I’ve used, and the clean ingredients are a big plus. One of my sons had a dry scalp issue, but after a couple of weeks with Wild Putty, that's a thing of the past. Now it’s a must-have for all of us.
