
Stand up for your family’s health
What you put on your body matters—especially when your family looks to you to lead.
You can settle for cheap fillers and synthetic junk… or choose something better. Cleaner. Built with purpose.
We make real stuff that works—tested by real families, starting with ours.
You weren’t made to blend in.
You were made to lead.
Stay sharp. Stay strong. Stay wild.
Wild Clay (formerly Wild Putty)
Wild Clay is a tallow-based hair styling product made for short to medium-length hair. It uses just 8 real, simple ingredients to give you a natural, flexible, high-volume hold—with no crunch, shine, or grease. Wild Clay gives you reliable hold and healthy hair—without compromising your standards.
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Our values
We stand for personal freedom, self-responsibility, and respect for others.
We live with intention—guided by evidence, not trends—and we question what’s considered “normal” when normal seems broken.
Some might say that makes us a little wild.
We say we’re wild—and wilfully so.
As a dad, I want to give my kids the best shot at a fulfilling life. That means being at my strongest and healthiest. I want to empower you to do the same.
That’s why my wife and I started Wilfully Wild.
We make animal-based body care products using ingredients sourced from regenerative farms here in Canada.
We prioritize health, thriving ecosystems, and community prosperity over hollow labels and systems built on chronic illness and complacency.
Plenty of brands claim to care about health and sustainability. But look closer, and you’ll find seed oils, lab-made inputs, and monocrop ingredients dressed up with buzzwords.
“Vegan” and “plant-based” have become virtue signals. They don’t tell the whole story.
We believe in thinking clearly, acting with integrity, and making decisions that serve our families and our future.
Let customers speak for us
from 66 reviewsI was sceptical that it would work well and not just leave my hair feeling greasy, but it does! I use a very small amount and my hair feels great, the hold is reasonable. At this pace, a tin will probably last me 3-4 months.

I have medium to fine hair and this gives me volume. Also have had dandruff issues so was trying to keep clean products on my scalp. All those issues have gone away and this stuff lasts 6 months a can.

All natural no BS. Works just as good if not better than the toxic shit you can get at the store. Bought a 3 pack last year and was about to run out and ordered a 10 pack. Will prolly last me a year or two, so hope to see this company thrive and be around when I need to reorder!

All natural no BS. Works just as good if not better than the toxic shit you can get at the store. Bought a 3 pack last year and was about to run out and ordered a 10 pack. Will prolly last me a year or two, so hope to see this company thrive and be around when I need to reorder!

Great simple ingredients in is easy to style my hair and hold it throughout the day!

Not only does this not leave a buildup, it is easy to restyle throughout the day with a little water. My hair is super soft but the hold is firm enough for short hair. When they say you don’t need much they mean it. I bought my tin and it arrived September 6th, I’ll be reordering at the end of February. The only scent to it is a bit of beeswax which is non offensive.
Finally a non harmful, natural product that actually works. All of my scepticism is gone and you have a customer for life.

A little goes a long way. It does take some playing with to get it right, but I'm happy knowing I'm not putting toxins on my head, and the hold is great.

First tin was so good I had to make a bulk order!

It’s amazing how small of an amount you actually need. I love the smell of it and hubby said it feels good in the hair! Took a little getting used to but he’s happy with it! And happy to have the moisturizing effects of it on his dry scalp too.

I have fine hair but a lot of it. My hair tends to either eat product or get so oily I have to wash it after every use. This stuff is different. Not only does it give me hold and the matte finish I want, but it seems to naturally absorb without making my hair nasty the next day. It takes some getting used to applying to make sure you don't get any clumps as it's EXTREMELY dense and requires only a tad put into your palm, warmed up from rubbing your hands together, and then application but it's great. I LOVE the scent. PLEASE do not change this EVER. It's subtle but there. You can smell it when you get close (as I've gotten compliments on it) but it doesn't overpower like essential oil where it's competing with my cologne. I couldn't be happier and definitely will be ordering another tin.

I honestly didn't expect much from a natural product, but this works very well. Not really much difference from the chemical stuff that I use. Highly recommend.

I have been very pleased with this hair putty. I saw the ad on Facebook and decided to give it a try. This works well, I like the natural look it provides it's not greasy or shiny. It's a low shine product that looks good and holds all day.
I would buy again, and I'm very happy to have found a natural product not full of things that may have questionable side effects over long periods of time.

Fantastic hair product.

I’m so grateful for this company! Not only is the Wild Putty an excellent product, but I FINALLY have something I know is healthy for my hair. I share the same health values as the owners, and I love supporting businesses that I believe in. Thank you Wilfully Wild!

Really really happy with this product. Holds really well, but differently from other hair products. Doesn't shine and leaves my hair looking almost like there's no product in it at all which is fantastic. I'm also amazed at how little I need compared to other hair products I've used in the past. Highly recommended!
