Hand packed in the tin, is a nice touch. Product is and does exactly what is intended to do and described as doing. Holds hair well but remains soft and pliable throughout the day. For more separation/texture just make sure your hair is more in the damp side than not. I have a sensitive scalp that tends on the dry side, and for me I find the bentonite clay in this product tends to dry my scalp out a lot, but that’s probably more of a personal issue then an issue with the product (for most people). I’d definitely recommend this product and the company.

The best hair product hands down

Really impressed with this clay hair product. It gives a strong hold without making my hair feel stiff or greasy, and the matte finish looks very natural. Easy to style and lasts most of the day even with thicker hair. Also washes out pretty easily compared to other clays I’ve tried. Definitely one of the better hair products I’ve used.

Awesome product…easily the best I have used.

Great product. Some of the best hair styling product I've ever used. I originally complained about the consistency of it and I was told that there had been an improvement so I gave it another try since the product itself was great. They were right, consistency is perfect now. This is my new go-to in terms of hair product.

Has a nice light smell. The clay holds my hair without feeling greasy. I really like knowing I’m not putting chemicals in my hair anymore. Thanks!

Excellent product! Works really well and is workable all day

Great stuff. A little goes a long way and gives a truly matte finish look

Best clay i've ever used. Works great, nice hold no shine or grease. Also has a great smell and no "gunk" feel in your hair after use. Highly recommend!!

Great product I love the matte finish

performs as advertised, gives my fine hair texture/mass. Definitely easier to work with on towel dry hair, as stated by the directions. I e used Woody’s Web for years and feel that Willfully Wild works just as well. (Is that enough w’s?)

Great product. Works perfectly, does not leave my hair greasy and shiny. Good hold with a matte finish, with an all natural product! exactly what I was looking for

Its a good product. I like the natural look and ingredients

I was blown away by how great it works. I was ready to sacrifice some product performance for the clean ingredients, but this honestly works better than any other pomade I've tried.

So far I have really been enjoying this product. The instructions on how to use were key. My hair ends up natural looking and being able to re-style anytime is great. Hold is pretty good, especially on the thick asian hair which I appreciate.