FAQs

We have the answers to your questions.

If you can't find the answer you're looking for, just email us at riccardo@wilfullywild.com, and we'll get that sorted.

Where is Wild Putty made and where do the ingredients come from?

Wild Putty is made in Oakville, Ontario, Canada. Here are links to our suppliers:

What's "short to medium length hair"?

Hair that's up to 4 inches (10 cm) long.

How much Wild Putty should I use?

A small amount, about the size of a 3/8-inch (1 cm) dab, should be good. Use about this much for this much hair:

I can't apply it evenly to my hair—what's going on?

Before applying Wild Putty, you need to rub it and fully spread it between your hands until it’s smooth and almost invisible. This should take only a few seconds. If it’s not spreading easily in your hands, you may be using too much product (see the next question).

How do I know if I'm using too much?

Check out this Instagram post for visuals.

You might be using too much if:

  • It’s difficult to spread the product smoothly in your hands.
  • Your hair looks grey after application.
  • The hold is stiff and waxy instead of soft and flexible.
  • It's hard to wash out of your hair with a gentle shampoo.

It looks like some product has been taken out of the tin I received. Is this normal?

Yes, that's normal. We’re in the process of upgrading our manufacturing process, but currently, each batch is made by hand by the two of us. We use stainless steel spoons to hand-pack each tin to a weight of 60 g (± 0.5 g). This process results in spoon marks and an indentation in the fresh putty.

What is the shelf life?

12-18 months if stored in a cool, dry place.